Sean Planck

Sean Planck

Sean is Sr. Web Developer at Imagine It! Media in Palm Springs, CA. Specializing in Joomla, Wordpress, ecommerce, and other dynamic web platforms, Sean built his first website in 1994, and hasn't stopped since!

For years, Desert Vision Optometry utilized a third party, proprietary website solution meant for Optometry practices. However, as responsive technology became more and more necessary and fresh content the key to SEO, they felt it was time to upgrade.

Project Goals

The old website looked... okay. But it was little clunky to navigate. Its overall look was fairly modern, but lacked the polish to accurately portray any high end business. Updating the site was less than easy. And there was a monthly subscription fee. This pretty well determined the goals of the rebuild:

  • Updated look and feel
    DVO carries some of the most fashionable and chic eyewear designs on the market, so the look of the site needed to be ultra-contemporary, and focused on their photos.
  • Responsive Mobile Compatibility
    The site need to be perfect on all mobile devices. Mobile traffic now accounts for more than desktop traffic. In response, Google now limits a website's visibility on mobile search if it is not mobile responsive. Of equal importance is providing the visitor with a perfect user interface no matter how they access the site.
  • Content Management
    The client needed to have the ability to update and add content to the site at will without programming knowledge.
  • Eliminate monthly subscription fees
    Some of the most robust content management systems in the world are Open Source, which means non-proprietary code, no subscription fees, and a development community of thousands of skilled developers. Finding a solution that replaced their previous proprietary solution was easy. For this project, we chose Joomla.

With the foundation in place, it was time to add the magic bits that make a site special:

  • Ajax contact form that stores submitted information
  • Full width, responsive and sleek slideshows highlighting their amazing product line
  • Accent animations to give the site a dynamic, polished feel upon arrival.
  • Mobile-specific functionality like click-to-dial on phone numbers and swipe-navigated slideshows for smartphones and tablets.

The end result is a cutting edge, fully-responsive, fast loading website that projects the chic, contemporary image Desert Vision Optometry requires, and that will evolve with their business needs for years to come.

Local wedding minister Sallie Albertina had a pretty good website that had served her well for several years. Unfortunately, several years is like a century in internet time, and technology had simply passed her site's capabilities by. When the site was built, smartphone were rare, and web traffic from smartphones and tablets was marginal.

Fast forward to 2015: Smartphones and tablets now accounted for 40-60% of all website traffic, and Google was starting to move toward penalizing sites for not responding properly to mobile devices. This was enough to justify a new website that would accommodate Google's new standards. But Sallie also wanted to manage her own site and occasionally write a blog post. And add to her gallery. And track contact data. And edit services. And improve SEO... Essentially, her needs had grown, while her technology had fallen behind.

Our client is growing and expanding into Palm Springs!

Imagine It Media works with Son Cabinetry to conceptualize and execute their marketing plan in this vital time of their business development. Service we have provided Son Cabinetry include:

  • Graphic Design - Print ads, corporate identity, printed assets, and our in-house print broker.
  • Signage - Imagine It! Media used their relationship with local vendors to supply the client with locally sourced, cost efficient, professional signage for their locations
  • Event planning - With a grand opening in the works, we're working hard to make the event a hit!
  • Marketing consultation - From creative direction to design to media buys, we're there every step of the way.
  • Creative consultation for television commercials

Son Cabinetry & Design is a local family owned and operated custom cabinetry design showroom specializing in cabinets for all rooms in your home - kitchens, bathrooms, entertainment centers, home offices, bars, hutches, and more.

Located in Bermuda Dunes, California, and opening soon in Palm Springs, Son Cabinetry & Design provide's creative cabinet solutions to the entire Coachella Valley.

A revolution in hair dye application has a new online home at!

When the client came to Imagine It! Media with their new product, we got to work right away to build product awareness and provide an avenue for online sales to make the product available to the public before it's available at WalMart and Sally Beauty Supply.

We worked with local video production house Trick Dog Films to produce a short film explaining the benefits of the the product, and demonstrating its use in a salon here in Palm Springs.

Then, based on this film and the branding presented with the packaging, Imagine It! Media went to work on a robust ecommerce solution that would not only provide great exposure for the product, but also provide a smooth purchase process to ensure the highest conversion rate possible. We based the site on The Joomla! CMS, and used the HikaShop cart add-on. HikaShop was chosen for its ease of use by the clients as well as the customer, but also for its scalability. The shopping cart will accommodate wholesale sales pricing structure when the time comes, and has a built in Affiliate Marketing program so web publishers can make a small commission for promoting the product on their blog or page. It's a great ecommerce solution for growth minded ecommerce startups!

Do you have a product in development or a product line you'd like to start selling online? Or are you just unhappy with the ecommerce package you have in place currently? Let Imagine It Media put together an ecommerce solution tailored to your company's needs now and for the future!

Imagine It! Media recently launched a new website for the valley’s own Desert Business Association, the Coachella Valley’s only gay business association.

The DBA’s old site was in desperate need of a design update, and the association was not happy with Memberize, the membership platform that was the foundation of the site.

After researching the organization’s need, we recommended Wild Apricot, another turnkey membership platform meant for civic groups, chambers of commerce, and clubs and other community organizations.

We redesigned the site to give it more local flavor, while offering a more user-friendly layout.

Do you have a website that is outdated, or perhaps just wasn’t what you asked for from your developer? For whatever reason, sometimes you don’t need the site rebuilt, but just tweaked a bit. We understand. And, chances are, we can help.

Modern Misting Systems, a company that provides commercial and residential mist cooling systems based in Palm Desert, is perfect example.

They had an existing WordPress website that was a great online presence for the service end of their business. But they wanted to sell mist and fog systems and parts through the website for their do-it-yourself inclined customers and for those outside their service area. While their site was technically able to sell products, the shopping cart used was far too basic to be effective for any real ecommerce efforts, and offered no SEO friendliness whatsoever.

First we installed a full featured shopping cart that allowed for great optimization flexibility, and, unlike the previous cart, was fully integrated in Wordpress. Then we edited the layout of the front page to very clearly steer visitors between the ecommerce and service sections of the website.

The result was a website that did everything they asked, and offered their new ecommerce division a fighting chance. Here’s what they had to say about the finished product:

“I can’t tell you how pleased we are. We have gone with a number of different website companies, and you guys truly are the only ones that did what you said you would do. We really appreciate it!”

Kimberly and Ryan Risk
Modern Misting Systems

Palm Desert, California

Whether you need a new lead generating website, ecommerce need, or want to update your existing site, Imagine It! Media can help with all of your Palm Springs web design needs!

Give us a call at 760-325-6998 or click here to contact us today!

Monday, 02 June 2014 15:45

Vulcan Triathletes

Located in Birmingham, Alabama, Vulcan Triathletes is a not-for-profit organization created to promote the sport of triathlon in Birmingham. Their website was a severely outdated Joomla CMS build, and needed an update to keep it secure. The group also wanted to incorporate additional features to help streamline their membership and event registration as their organization grows.

Tuesday, 11 February 2014 15:22

H3K Design

Located in Palm Springs and Santa Barbara, California, H3K Design specializes in design consultation and project management for house and building remodeling. From Victorian to Mid-Century Modern to Industrial Modern, H3K Design can help you make your dreams come true. Our outstanding team has the credentials and experience to help you get to where you want to go.

Thursday, 09 January 2014 11:43

The Center

The Center is a non-profit 501(c)(3) organization whose mission is to enrich the lives of the LGBT community. A thriving, community-based organization, the Center provides a safe and supportive environment for members to enjoy health, wellness, educational and social programs, where people of all ages and backgrounds are welcome.

The Center offers senior programming, a clinical counseling and internship program, a weekly food bank, extensive social and recreational offerings, a free community cyber center, a growing volunteer program and periodic special events in the community.

The Center is located in downtown Palm Springs and is the only LGBT non-profit community center in Eastern Riverside County. The Center receives support from local municipalities, foundation grants, individual, couple and business memberships, special events, and gifts from our friends. Today, The Center has approximately 1,000 members and logs over 25,000 annual client visits.

The history of The Center starts in 2001 when the Prime Timers Foundation was created with the purpose of serving the needs of gay seniors, who are often isolated and living at or below the poverty level. In order to help combat isolation of many LGBT seniors, in 2005 the Golden Rainbow Senior Center was created, and in 2011 the board expanded the scope of the operation and changed the name to “The Center” as it proudly moves forward as a place for our entire community.

Imagine It! Media rebuilt The Center’s outdated website and added a unique, online, drag and drop donation feature for the Food Bank.

Thursday, 09 January 2014 11:41

Son Cabinetry & Design

Son Cabinetry & Design is a local family owned and operated custom cabinetry design showroom specializing in cabinets for all rooms in your home - kitchens, bathrooms, entertainment centers, home offices, bars, hutches, and more.

They are located in Bermuda Dunes, California, but no matter where you are located in the Coachella Valley, Son Cabinetry & Design can provide your cabinet solution.

Son Cabinetry offers the best in personalized service with a highly trained design staff in a relaxing environment. We also employ our own cabinet installation crew and manage each job from start to finish with attention to the finest detail.

Imagine It! Media provides marketing experience to Son Cabinetry in the way of print advertising campaigns.

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